Tronic is a NYC based multi-media studio founded in 2001 by Columbia Architecture graduates Jesse Seppi and Vivian Rosenthal. Their work moves between film, animation, architecture and experiential design. They’ve directed and animated spots for Nike, Adidas, Microsoft and LG, conceived and executed projects for Diesel, GE, Sharp and Wired (in store) and Nike, Smirnoff and Visionaire (online) and in general, have worked to eliminate lines delineating one form of creative media output from another. These visual futurists are boldly combining architecture, graphic design, film and animation through new uses of technology to create striking and conceptually based work.